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|Event Name:||Bank Marketing 2018 – Marketing Strategy: It’s Not an Ad for Free Checking|
|Date:||Wednesday, October 31, 2018 1:00pm CDT|
|Panelist(s) Info:||Lisa Beck (Bio)
Lisa is a nationally recognized strategic marketing executive and business development professional with an extensive background in the financial services and mid-sized business arena. She has successfully transitioned brands and created a national brand with three unique business units. Lisa’s experience encompasses a broad spectrum of financial industry knowledge, skills and experience. Skilled at developing and leading teams to successfully achieve growth plans, she demonstrates a proven success creating sales and marketing strategies on a national platform evolving brands to match business objectives.
|Credits:||1.2 AAP, 1.0 CPE Credit|
Too often financial institutions have an idea that marketing is a CD ad or a promotion for a checking account. The days of “think of us when,” as in when I need a car loan, or when I need a mortgage are dead. These days, people should be “thinking of you because,” because they read an article you posted or spoke at an event which positions your institution as a resource or an expert. Developing a strategy for your institution that supports your goals is critical to achieving a higher level of performance and maintaining relevancy in today’s constant barrage of marketing messages assailing your customers and target customers.
In this bank marketing webinar, spend an hour understanding how to do a brand audit and develop a marketing strategy for your institution. Learn how to evaluate your marketing budget for effectiveness. Your brand is the personality of your institution what do you believe and more importantly, what do your customers believe about your institution. From understanding the internal and external perception of your institution, you can craft a plan that supports the growth you desire for your institution.