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|Event Name:||How to Talk to your CEO about Social and Digital Marketing|
|Date:||Wednesday, December 5, 2018 11:00am CST|
|Panelist(s) Info:||Lisa Beck (Bio)
Lisa is a nationally recognized strategic marketing executive and business development professional with an extensive background in the financial services and mid-sized business arena. She has successfully transitioned brands and created a national brand with three unique business units. Lisa’s experience encompasses a broad spectrum of financial industry knowledge, skills and experience. Skilled at developing and leading teams to successfully achieve growth plans, she demonstrates a proven success creating sales and marketing strategies on a national platform evolving brands to match business objectives.
|Credits:||1.2 AAP Credits, 1.0 CPE Credit|
Social Media and Digital Marketing are now considered traditional marketing, yet many CEO’s and senior management teams are still balking at implementing marketing campaigns through these channels. Instead, institutions are posting pictures of their oldest customer with their birthday cupcake or reminding everyone the bank will be closed on President’s Day. All positive posts, but social channels can do so much more for your institution.
Unfortunately, financial institutions, especially smaller ones, still lag significantly behind the larger competitors with developing, implementing and achieving goals related to social media. This is particularly evident in an ABA study that showed just how much financial institutions are lagging in leveraging social media.
“There’s clearly work to be done. Only a minority of respondents strongly agreed with the following statements that characterize a robust social media strategy:
Attendees to this social media event will leave with a better understanding of questions and statements such as:
Over the course of an hour, attendees to this timely banking webinar will get answers for the statements and questions your CEO puts forth as the barrier to your institution joining the 21st century and prepare yourself.
This will be fun and helpful and you’ll walk away with verbiage to help you have a conversation with your C-suite about social media interaction.