RW Advantage - Webinars

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Event Name:Winning Customer Deposits in the Digital Age (3-Part Webinar Series)
Date:Monday, October 22, 2018 11:00am CDT
Presented By:BankersHub
Panelist(s) Info: Dr. Wei Ke and Betty Cowell  (Bio)

Dr. Wei Ke is a Partner based in Simon-Kucher’s New York and Toronto offices. He currently heads the company’s financial services activities in North America and is Managing Partner of Simon-Kucher Canada. Prior to Simon-Kucher, Wei’s professional and academic experience also covered consumer retail, self-storage, healthcare, shipping, and renewable energy industries. Wei is currently also an adjunct professor for pricing and marketing analytics at Columbia Business School and at Queen’s University Smith School of Business.

Betty Cowell is a senior advisor at Simon-Kucher & Partners. She has extensive experience in retail banking, deposits, debit card and sales service performance. Betty’s experience includes leading the development of business strategies for business banking and retail segments at Whitney Bank, and managing retail sales and service, deposit and debit card products at Wachovia Bank.

Credits:5.4 AAP, 4.5 CPE Credits

The deposit market is shifting as interest rates rise, bank customers push for higher yields and fintechs including SoFi try to move into traditional banking.

This 3-part Deposit Bootcamp redefines deposit strategy for the digital age and the coming changes including younger demographics, the rise of non-banks and digitization. We explore non-financial approaches to attract and retain customers, how to leverage psychological biases, pricing strategy, offer-presentment and data analytics to stay relevant.


Innovative Deposit Product Features and Customer Experience Mgmt
Monday, October 22, 2018

  • Global trends and best practices on deposit innovation
  • Creating a needs-based customer segmentation
  • Evaluating feature preferences and willingness to pay
  • Bundling and packaging optimization

Part 2
Pricing Analytics, Elasticity and Optimization Modeling

Tuesday, October 23, 2018

  • Price elasticity modeling
  • Price optimization modeling
  • Price promotion theory
  • Promotion campaign management

Part 3
Presentment and Engagement at the Digital Point-of-Sale

Wednesday, October 24, 2018

  • Consumer behavioral biases at the point-of-sale
  • Push vs. pull: New thinking on digital cross-selling
  • The holy grail: Nudging primary banking behavior through digital
  • Digital sales tool implementation considerations