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Event Name:*Complimentary Event* Consumer Engagement Preferences – Getting Past Digital vs Physical Debate
Date:Thursday, November 15, 2018 1:00pm CST
Presented By:BankersHub
Panelist(s) Info: Bob Meara  (Bio)

Bob Meara is a senior-level analyst & marketing professional in Celent’s banking practice. Bob has proven success in brand/product management,P&L, strategic planning and consulting spanning consumer products, B2B technology, financial services, startup and Fortune 100 environments. His coverage areas include omni-channel retail delivery, branch and ATM technologies. Bob can be reached at bmeara@celent.com, @mearaman and linkedin.com/bob-meara-a954831/  Visit Celent, a division of Oliver Wyman, at www.celent.com

Credits:1.2 AAP Credits, 1.0 CPE Credit

Branch advocates trumpet the channel’s sales contribution, while digital advocates trumpet the massive transaction migration taking place. Most industry pundits decry any further branch channel investment while proclaiming digital’s superiority.

Learn from Celent’s research that shows why banks need to be diligent in perfecting the customer experience in both digital and physical channels.

Attendees will learn:

  • How and when consumers prefer in-person engagement and what it means for banks
  • Why transactions and customer engagement are two different things
  • Why community financial institutions have a leg up on big banks today, but are at great future risk without an aggressive digital plan